We’re reimagining the traditional tournament experience – blending competitive sport with curated music, effortless style and a vibrant social atmosphere. What began as a passion project is evolving into a new kind of tennis movement: inclusive, design-driven, community-focused.

At our events, it's not just about winning matches – it’s about feeling something. You come for the game, but you stay for the energy.
For the beats in the background. For the people you meet between sets. For the moments that feel like summer, even in September.

We speak to a new generation of players and fans – people who value connection as much as competition. They’re young in mindset, culturally aware, and crave experiences that feel both intentional and elevated.
Ace & Beats is for anyone who shares the vibe: open, inspired, and ready to play.

We’re building more than events – we’re building a brand. One that carries from the court into everyday life, into playlists, wardrobes and memories. A brand that sets new standards in tennis, and leaves the old ones behind.

This is Ace & Beats.
Sport, reimagined.